Collection: Samantha Siu New York

Samantha Siu grew up encompassed by jewelry. Raised by successful jewelry manufacturers in both New York and China, fashion factories became her playground. She was trained from an early age in the art of jewelry and clothing making. She has held tight to the belief that jewelry was so much more than an accessory.

Samantha Siu New York was established alongside the nonprofit, The Phoenix International Foundation (PIF), to remind consumers that the purchase of luxury goods can also do good. 10% of all net profit goes to PIF projects that support education enhancement, medical outreach, and animal conservation. 

She has since been featured in British Vogue, Vogue Portugal, Who What Wear, Harper’s Bazaar, Elle, Forbes, and many more.